Service Details and Background Program Development - Public Relations - Brochures, Literature and Collateral - Online Media Relations, Strategic Programs Direct Mail and Advertising - Trade Show Support Program Development The value in marketing communications comes through clearly identifying strategic messages, then consistently reinforcing these messages using the most effective marketing activities available. The first step in this process is to develop a plan outlining the program objectives, product benefits, key messages, and target markets. The plan describes recommended activities to meet these objectives and often includes a time line and budget for the program. Developing a plan requires an understanding of the company and its objectives, familiarity with its markets, budgeting and marketing experience, and creativity. The end result is a program with measurable objectives that will move the company forward. The plan should also be flexible, taking into account that the program will change and be revised as the company grows and markets develop. Astra Communications has experience in developing plans for high-tech, telecommunications equipment, Web marketing, industrial monitoring, and other business-to-business and consumer fields. Back to Top Types of Program Development Product Launches Strategic Positioning Corporate Awareness Telemarketing Lead Generation Lead Follow-Up and Tracking Public Relations Public relations programs require a journalistic approach to writing and experience in working with reporters, editors and industry analysts. The result of a good public relations program is the increased recognition of the value a company brings to its customers, awareness of the benefits of its products, and enhanced credibility. Good public relations should lead to increase sales. Needless to say, today's media is changing rapidly.  Web sites and 'zines are turning press releases into stories 24/7. At the same time, traditional print and broadcast media are looking to broaden their coverage to compete with the immediacy and accessibility of the new media. Astra Communications has experience developing and implementing strategic public relations programs to gain market share, generate sales leads, launch products and improve employee and customer communications. These programs take advantage of traditional public relations, such as news releases and speaker placements, as well as new online resources.  Astra Communications also writes technical and feature articles for publication in the trade and business media. Back to Top   PR Services Program Development News Releases Press Materials and Press Kits Media Tours Media Relations Employee Relations Online Public Relations Article Placement and Writing Speakers Placement Presentation Development Brochures, Literature and Collateral A good brochure should communicate a company's value, establish credibility and, most importantly, support its sales effort.  A clear understanding of how the brochure will be used and a little creativity are more important than large budgets.  Astra Communications has experience developing brochures and collateral literature from concept to completion, including copy concepts, writing, and production supervision. Depending on the complexity of the project, Astra Communications works with design studios or the client's in-house art department to produce print brochures, flyers or data sheets, digital slide presentations, photographic slide or hard copy presentations, and other marketing materials.  Back to Top Brochures and Collateral Product Brochures and Catalogs Corporate Capabilities Brochures Data and Specifications Sheets Corporate, Employee and Technical Newsletters Sales and Corporate Presentations Web and Online Marketing Where do prospects go when they need product specifications for an engineering job, if they are looking to buy a new home, or when they want to find the latest news about a controversial issue?  Every day more of your customers are turning to the Internet as a quick, easy resource for information. If used well, the Web offers an excellent opportunity to reach potential buyers and to develop an ongoing dialogue with the market. You need to be accessible through the Internet and to be visible on the Web. Internet public relations and marketing programs can be as simple as sending news releases to selected reporters by email or including Web news services on your media list. More sophisticated online programs can attract visitors to your Web site and support e-commerce. Both traditional marketing communications activities and creative new Web marketing programs can be excellent tools to enhance your online presence. Back to Top   Web and Online Marketing Web site copy Email campaigns Print Ads to Build Web Traffic Public Relations to Build Traffic Online Public Relations Support Online Marketing Support Direct Mail and Advertising Trade advertising and business-to-business direct mail can be effective vehicles for targeting specific messages to potential customers.  Direct mail programs can range from a simple email or postcard mailing to full-color fold-out mailers with coded business reply mechanisms. Both trade ads and direct mail can be a valuable tool for developing sales leads, promoting booth traffic at a trade show, promoting customer seminars, building a prospect list, or announcing a new product.  Astra Communications has experience developing profitable direct advertising programs from concept through inquiry follow-up and lead tracking. Back to Top   Direct Mail and Advertising List Research and Rental Concept/Program Development Ad and Mailer Copy Writing Media Planning and Placement Art and Production Supervision Trade Show Support To get the best value from your trade show investment you need to take advantage of every opportunity, from a pre-show public relations campaign to a well-designed booth. Large conferences often attract editors and reporters and can be in important opportunity to demonstrate your products to the media. Booth theme, graphics, and design need to reflect your marketing messages.  And special promotions can help draw potential customers to your exhibit. Astra Communications can assist you in these efforts, from arranging meetings with the reporters at the show to making sure you get discounts on show services. We handle all public relations and promotions activities and work with professional booth design firms to ensure your best possible presentation at the show. Back to Top   Show Public Relations and Exhibitor Services  Press Kits and Media Relations Booth Development Promotion Programs Show Services Coordination For more information on any of these services, contact Linda Marcus at Astra Communications